These are standard banner ads I created with a Senior Copywriter as a concepting team. I handled all art direction as well as building out all the ad sizes in HTML5. The client's requirements were to avoid using scare tactics and appeal directly to the target audience — Caucasian males ages 35-50. The client ended up running both concepts. The ads launched in 2016 and the campaign was renewed and updated again in 2017.
ROLES : Design, Art Direction, Photo Retouching, HTML5 Animation
Created while employed at Sensis
© 2018 Jileen Hohle Creative, Inc. All Rights Reserved.