In 2014 I designed the new corporate identity for Computing Research Association (CRA) including the logo, brand guidelines, stationery and print and digital marketing collateral. The challenge was that CRA is made up of several committees that needed separate logos distinguishing them from the parent company. I accomplished this with color. The main CRA logo contains all the colors of each committee, plus extra colors in case a new committee is formed in the future. Each committee has the same logo design that is made up shades of its designated color. The symbol is made up of circles to represent the individual committees coming together as one evolving association.
ROLES : Design, Art Direction
Created while employed at Sensis
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