Intelliloan | Ask Ella

In 2020 I created this animated HTML5 banner ad and social campaign featuring Ella, Intelliloan's fictitious virtual assistant. The concept/design was carried through to emails, landing pages, company swag and more. I used Adobe Animate to create the animation. Since mortgage rates frequently change, I created the assets to easily swap out the rate quickly with little effort. The campaign was so successful, it is still running today — two years later!

ROLEs: Design, HTML5 Animation

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