The Annual Fire Bird Dinner honored those who donated to the construction of the Fire Bird structure at the Orange County Performing Arts Center (now Segerstrom Center for the Arts). The collateral materials consisted of a save the date postcard, brochure, rsvp card and return envelope and outer envelope. A challenge was that the actual Fire Bird structure had to be in the main graphic. Since this had been done several years in a row, I had to find a new and interesting way to feature the structure. I came up with the idea of bright red and black duotone, with the 4-color image showing through the type treatment I created. I carried the design through by using the same image in a gold monotone picked up from the colors showing through the type on the brochure’s inside covers.
ROLES : Design, Art Direction
Created while employed at Hayden Design
© 2018 Jileen Hohle Creative, Inc. All Rights Reserved.