Sit ‘n Sleep

In 2020 I concepted, designed and animated the entire Sleep Trifecta campaign for Sit ‘n Sleep including animated HTML5 banner ads, the landing page, paid social video and digital assets for Sit ‘n Sleep's homepage. All animation was done in Adobe Animate. The social video was so successful that it ran for two years through 2022! I began the process by sketching five concepts to present internally. Three were chosen and I designed and mocked up storyboards for client. I then produced the chosen concept.

ROLES: Art Direction, Design, Animation

launch project